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Nieuwland Feed Partners with Aurora Ag to Modernize Dispatch and Logistics Operations

A strategic collaboration bringing advanced logistics and dispatch solutions to Ontario’s agricultural community.

— About Aurora AG

Press Release

Drayton, Ontario – July 25, 2025 – Nieuwland Feed & Supply, a trusted Canadian family business serving the agricultural community since 1984, is proud to announce a strategic partnership with Aurora Ag, a leading provider of logistics and dispatch solutions purpose-built for the feed and grain industry.

With feed mills operating in both Drayton and Listowel, Ontario, and customers across Ontario and Quebec, Nieuwland Feed has built a reputation for reliable nutritional service and operational excellence. Looking to stay ahead of increasing operational demands, the company began exploring technology platforms that could improve efficiency, safety, and communication across its dispatch and delivery operations.

The answer came at IPPE 2025, where Scott Nieuwland, Co-Owner of Nieuwland Feed, first encountered Aurora Ag.

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key partnership stats

  • Founded 1984
  • Serving Ontario & Quebe

“When I saw Aurora Ag at the IPPE 2025, I immediately recognized a solution that could change our business. The platform simplifies load planning, reduces time spent routing, and helps us maximize the use of our fleet. But more importantly, it ensures safer deliveries and improves communication between our team and the drivers who deliver our product,” 

said Scott Nieuwland.

How This Partnership Modernizes Agriculture Logistics

Turn-by-Turn Routing

Direct navigation for drivers, reducing planning time.

Real-Time Delivery Cost Tracking –

Visibility into true costs per order.

Offline Store-and-Forward Capability –

Send orders and directions even in remote areas with limited connectivity.

Enhanced Safety & Communication

Improved coordination between office and drivers.

About Nieuwland Feed & Supply

Founded in 1984, Nieuwland Feed is a full-service feed supplier based in Drayton, Ontario, with operations in Listowel. Owned and managed by Art and Scott Nieuwland, the company provides feed and nutritional support to farms throughout Ontario and Quebec.

About Aurora Ag

Aurora Ag is a purpose-built dispatch and logistics platform designed specifically for the feed and grain industry. Combining mobile connectivity, smart planning tools, and real-time delivery data, Aurora Ag enables ag haulers to modernize operations, reduce costs, and improve safety.

Media contact information.

Eric Clarke

President, Aurora Software, Inc.

Media contact information